Our proprietary advisory tools help your development…
optimise its potential. unlock hidden opportunities. strengthen its social value through commercial success. amplify its attractiveness as a compelling destination.

Optimise your development – commercially, socially, and competitively.

As a Strategic Adviser, Michael Major helps optimise developments by linking human behaviour, design intent, and commercial outcomes. His work strengthens value, distinction, and confidence from concept to completion. He partners with developers, consultants, and government teams to make confident decisions that hold through design and delivery. His focus is on clarity – ensuring direction, delivery, and intent stay connected so projects reach their full value, not just completion. Michael is also Co-Founder of the Institute of Neuroarchitecture, a ‘Not For Profit’ initiative advancing how environments influence connection, wellbeing, and economic success.

The Opportunity

The opportunity is to create places that perform better – commercially, socially, and competitively. We help optimise developments by strengthening the link between commercial intent and human experience – bringing that additional dimension that lifts value, distinction, and long-term relevance. Our role is to enhance what makes a development truly connect – aligning purpose, place, and people to build environments that are not only functional and feasible, but desirable and enduring.

How we can help

Two practical ways to begin:

1. S-E-T Sessions™ – 90-minute clarity reviews (before, during, or after delivery)

2. Strategic Advisory – high-stakes guidance for complex projects using Human Code™, SURE™ and Major Parameters™

What you get

Clearer direction. Fewer costly surprises. Stronger uptake. Faster ROI.
Places people actually choose to use and come back to.

Services

Choose a focused 90-minute S-E-T Session™ when you need rapid clarity, or a Strategic Advisory engagement when the first 15 % of development direction must hold through design and delivery.

S-E-T SESSIONS™

Fast 90-minute reviews that provide clarity before cost becomes a risk

These sessions provide independent clarity that protects value, builds confidence, and keeps intent intact.
Each 90-minute review verifies that scope, design intent, and budget still align – enhancing your work before uncertainty becomes variation.

• Solution Sprint – Strategic direction and problem framing

• Edge Review – Competitive positioning and distinctiveness

• Track Check – Continuity of intent through delivery

STRATEGIC ADVISORY – high-stakes guidance using Human Code™, SURE™, and Major Parameters™

Deeper involvement to shape outcomes

• Development Strategy – optimise opportunities and outcomes.

• Mixed-Use & Precinct Planning – enhance destination distinctiveness.

• Post-Completion Review – amplify fit-for-purpose opportunities.

Our proprietary frameworks turn insight into practical clarity:
• Human Code™ – behavioural mapping linking human primal and cultural drivers, translated into applied neuroarchitectural principles guiding movement, use, and value.
• SURE™ – a four-step method (Solve / Unify / Results / Elevate) that identifies key insights and strategic opportunities to optimise development outcomes.
• Major Parameters™ – an integrated diagnostic checklist testing stakeholder drivers against commercial objectives, aligning purpose, identity, and operational capability post-completion before decisions lock in.

Together, these tools ensure vision and delivery hold together – strengthening outcomes for both teams and the people they serve.

Why it works

Even experienced teams can lose sight of what’s outside their immediate frame.
We bring Human Logic and strategic clarity to ensure direction, delivery, and intent stay connected.

Our work improves: approvals, delivery flow, and long-term commercial and social return – translating ESG, sustainability, and resilience goals into actionable strategy grounded in human behaviour and commercial logic.

By translating evidence and empathy into structured clarity, we help teams deliver places that make commercial sense – and make sense to people.

We specialise in

Wherever you are in the project timeline – before you begin, midstream, or post-completion – we help optimise developments at the points where direction, distinctiveness, and confidence matter most.

We work on projects where outcomes can’t be left to chance – where human logic, stakeholder traction, and commercial outcomes must align to unlock full potential.

Typical project types include:
• Innovation, education, lifestyle, civic, and sports precincts
• Retail and mixed-use destinations
• Retirement living and wellbeing communities
• Tourism, hospitality, and cultural settings
• Residential and civic-scale precincts

Our strategic advisory works alongside project teams to sharpen direction, strengthen distinction, and help developments perform better commercially, socially, and competitively over time.

Who we work with

We collaborate with decision-makers who want confidence that their projects will hold up under pressure and deliver lasting impact.

Typical collaborators include:

• Property developers — residential, mixed-use, retail, precinct, and real-estate projects seeking sharper early direction and stronger market distinction.l

• Government teams — shaping policy, place, and public realm with measurable social and commercial results.

• Consultants — project managers, quantity surveyors, architects, planners, and real-estate advisors who value an independent lens that enhances what they already do.

Wherever you are in the project timeline – before you begin, midstream, or post-completion – we help reconnect human logic to commercial outcomes.
From city-shaping initiatives to destination precincts, we work where movement, trust, and uptake matter most.

Who we are

Michael Major brings more than three decades of experience in retail, mixed-use, and precinct development.
His work applies behavioural insight and neuroarchitectural principles to optimise development performance – commercially, socially, and competitively.
He is also Co-Founder of the Institute of Neuroarchitecture, which advances understanding of how environments influence connection, wellbeing, and economic success.

Our proprietary frameworks underpin every engagement:

• Human Code™ – behavioural mapping linking human primal and cultural drivers, translated into applied neuroarchitectural principles guiding movement, use, and value.

• SURE™ – a four-step method (Solve / Unify / Results / Elevate) that identifies key insights and strategic opportunities to optimise development outcomes.

• Major Parameters™ –an integrated diagnostic checklist that tests stakeholder drivers against commercial objectives, aligning purpose, identity, and operational capability post-completion before decisions lock in.

Why choose us

We work with leaders who want to optimise value and move with confidence.

Clients engage us for measurable advantages:
• Stronger commercial outcomes through behavioural and strategic insight
• Early clarity that protects investment and accelerates ROI
• Distinctive positioning that lifts a development’s market and social relevance
• Stakeholder traction that builds trust and speeds approval
• Human Logic applied to connect design intent with performance in use

We don’t add process – we add perspective.
Our role is to amplify what’s working, reveal what’s missing, and ensure every decision strengthens both the development and the story it tells.

What clients say

“Michael’s role was pivotal. He bridged design, leasing, and branding across teams – including our international architects. His thinking added real value to a highly successful centre launch.”

Michael Geale, Development ManagerAMP Botany Town Centre

“Michael worked with us over 18 years – across multiple developments and phases. He brought consistency, commercial clarity, and a deep understanding of how people move through space. His strategic input shaped our store network and helped us stay ahead of the curve on customer experience – well before it became a buzzword.”

John Green, CEOH&J Smith Department Stores

“Michael helped reposition our brand for both international and local markets – aligning our leadership around a clear direction. That work became the foundation for our global expansion. We’re now publicly listed with over 100 stores.”

Stuart Deeks, Executive DirectorEsquires Coffee Houses

“Karaka Lakes residential subdivision sought a holistic brand experience strategy, and MGM led the concept’s development, steering the brand place-making process. The result, we have economic success and a thriving community.”

Kirsty Reynolds, Marketing ManagerKaraka Lakes, Residential

“Michael is talented at seeing what other’s miss – identifying key strategic insights early that create places people love.”

Alex Lovell, DirectorOBE

“Michael is highly professional with sharp insight into retail and urban design. I’d work with him again in a heartbeat.”

Karen RemetisUrban & Economic Development Consultant

“We brought Michael in for his neuroarchitecture expertise. His input was insightful, thoughtful, comprehensive, and challenged us in the right way. It shaped a stronger submission.”

Dr Scott Bourke GAICD, Innovation Precincts Advisory,Logan City Council

“MGM’s ‘Listen First Report’ gave us clear, data-backed insights and practical ways to enhance our development process – especially around resident wellbeing. I’d recommend their approach to any organisation planning future capital or community-focused projects.”

Jason Eldering, CEO Southern Cross Care Queensland

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Disclaimer

All project examples and outcomes reflect previous results and are provided for illustrative purposes only.
They do not represent a guarantee of future outcomes.

MGM Strategic Advisory provides independent assessment and strategic clarity to support confident decision-making.
This includes both S-E-T Sessions™ and Strategic Advisory engagements using Human Code™, SURE™, and Major Parameters™.

All guidance is advisory in nature and does not constitute design, legal, or financial advice.
It does not transfer client liability. Participants remain responsible for all project decisions and outcomes.

Need clarity before you commit?

Need clarity before you commit?

Whether you’re planning, delivering, or course-correcting, let’s talk before small issues become expensive ones.

Click BOOK HERE to schedule a no-obligation call.

Choose between a focused S-E-T Session™ or a deeper Strategic Advisory engagement – whatever fits your project stage and needs.

Michel G Major BA (Hons),

Master of Design Management

Phone Number
+61 (0)406449007
Address
Brisbane, Queensland, Australia
Email Address
LinkedIn
linkedin.com/in/michaelgmajor

Recognitions & Roles

Michael’s work has shaped civic, retail, and mixed-use destinations around the world earning peer recognition and industry awards.

Key Roles & Contributions:

Co-Founder – Institute of Neuroarchitecture
Peer Reviewer –Masterplans, retail strategy, urban planning
International Speaker – Strategic brand experiences, neuroarchitecture
Former Board Member – Design Institute of New Zealand
Judge – Best Design Awards, Retail & Dulux Colour Awards

Awards Include:

International Shopping Centre Design Award – Pavilions, Birmingham
Scottish Design Award – Princes Square, Glasgow
NZ Property Council Award – Botany Town Centre
NZ Design Awards – multiple retail categories

Michael co-founded the Institute of Neuroarchitecture to advance how environments influence social connection, wellbeing, and commercial outcomes.

Our proprietary advisory tools help your development… optimise its potential. unlock hidden opportunities. strengthen its social value through commercial success. amplify its attractiveness as a compelling destination.